Does a candidate’s appearance affect his or her chances of being elected? As Election Day nears, candidates have ramped up their public appearances and placed their television commercials in heavy rotation. What messages do the candidates convey? Do you think that, consciously or unconsciously, you assess candidates for office by the way they look and dress?
In the article “The Fashion Conservatives,” Ruth LaFerla writes:
A woman seeking political office in 2010 faces a fashion quandary. The choice, in simplest terms, comes down to this: to follow the lead of Sarah Palin or cast a style vote with Hillary Rodham Clinton.
At a glance, Ms. Palin — she of the designer jackets, rump-hugging skirts and knee-high boots — would seem to have been a game changer, loosening up a restrictive, if unwritten, campaign dress code with one that expresses a more conventionally feminine look. Her bright, curve-enhancing garments and loose, shoulder-grazing hair — even her rimless glasses — have been taken up by a handful of candidates on the climb. This is especially true of fellow Republicans like Nikki Haley of South Carolina, Christine O’Donnell of Delaware and Representative Michele Bachmann of Minnesota, who appear to be following Ms. Palin’s style cues with striking fidelity.
Lisa A. Kline, the image consultant behind Ms. Palin’s controversial $150,000-plus fashion makeover during the 2008 campaign, views her client’s embrace of an overtly female archetype as a signal of rebellion. “Women want to change their image.” Ms. Kline said in an interview. “They had been in the mimicking-men phase for so long. Now they are going for femininity.”
Well, look again, Ms. Kline. For all the ridicule that Mrs. Clinton’s boxy pantsuits have generated over the years — she seems to own one in every color, like turquoise and fuchsia — her mannishly functional wardrobe remains the go-to choice for women on the path to power.
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